Ishoooo!

Ishoo is the most beautiful product of the world. I say this not out of idealistic exaggeration backed by huge ignorance. I say this out of wannabeism in the marketing principles.

Now,There is a product. Ingrained is an idea. Now you can either sell it, or missell it. The irony is, that the option is not yours, but the maker of the product itself, or worse, the product itself. If the product is good, you have to be a good sales person to sell it off and consistently. If otherwise, you have to be not-so-good to sell it. But sell nonetheless.

Ishoo is in the third category. She is a good product, like almost most others. But she never had to sold. She did it herself. My customers were my family. And she beautifully sold herself. Not by the mixing the right combination of “4 P” , not by some marketing principles, but by being matured and silent about it all.

If silence could sell, my wife is the best saleswoman. God knows why she is into investment banking.