Ishoo is the most beautiful product of the world. I say this
not out of idealistic exaggeration backed by huge ignorance. I say this out of
wannabeism in the marketing principles.
Now,There is a product. Ingrained is an idea. Now you can
either sell it, or missell it. The irony is, that the option is not yours, but
the maker of the product itself, or worse, the product itself. If the product
is good, you have to be a good sales person to sell it off and consistently. If
otherwise, you have to be not-so-good to sell it. But sell nonetheless.
Ishoo is in the third category. She is a good product, like
almost most others. But she never had to sold. She did it herself. My customers
were my family. And she beautifully sold herself. Not by the mixing the right combination
of “4 P” , not by some marketing principles, but by being matured and silent
about it all.
If silence could sell, my wife is the best saleswoman. God
knows why she is into investment banking.
